After stints in the Houston based bands, The Jeepneys and Lavendula, Chicago native, Arthur Yoria decided to set out on his own and released a self-titled EP in 2001 to much critical acclaim as well as some interest from various major labels. With a solid backing band and a commitment to play live as often as possible, the end of the year brought with it a nomination in the Houston Press Music Awards "Best New Act" category and a management deal with Los Angeles based Kio Novina Management (Tenacious D, Sugarcult, Actual Tigers).

Following the release of another critically acclaimed EP, can you still look adorable in 2002, Arthur and good friend, former Houston Rocket, Matt Maloney began talking about forming a record label for the purposes of releasing a full-length CD.   Two years, a few SXSW showcases, maybe the most nominations for a single artist in the Houston Press Music Awards (for the past three years) and several drunken conversations about the state of the music industry later, Matt and Arthur finally made good on their plans.